The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is “Clinical formulations with integrity”. The Ordinary exists to communicate with integrity and bring to market effective, more familiar technologies at honourable prices. The Ordinary is a brand from DECIEM. All DECIEM products, across all brands including The Ordinary, are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal tar dyes, formaldehyde, mercury, oxybenzone. If you have questions about any ingredient that we use, please reach out to us and our lab will provide a response. DECIEM does not test on animals and does not pay others to do so. For this reason, none of our brands are sold in mainland China since such sales require animal testing for registration purposes.
A gentle cleansing product formulated to target makeup removal whilst leaving the skin feeling smooth and moisturized. The formula incorporates Squalane, alongside other lipophilic esters that are gentle, moisturizing, efficient in dissolving makeup and facial impurities and increasing the spreadability of the product. When rubbed between your palms for approximately 10-30 seconds, the product undergoes an important textural change from a balm-like consistency to a clear oil-like consistency. This allows the emulsifying sucrose esters in the formula to trap and blend the dissolved makeup and facial impurities with water for rinsing. Being non-comedogenic and soap-free, this formula is designed to be gentle enough for daily use, without over-drying the skin, making it suitable for all skin types.
HOW TO USE
Dispense product into hands. Rub together to warm the product, allowing it to melt into an oil. Massage well onto dry face and rinse with warm water. If irritation occurs, cease use and consult a physician. Use only as directed on unbroken skin. Patch testing prior to use is advised. Keep out of reach of children.
Patch tests are an easy way to help predict if you may experience a negative initial reaction to a new product. It is recommended to perform a patch test before incorporating any new product into your regimen. We have outlined a general method for conducting your own patch test below based on the type of product.
Apply a small amount of the product onto a clean area of skin on the upper forearm.
Keep the area dry.
If the product has a specified duration of use, rinse off after this time has elapsed. Otherwise rinse off after 24 hours.
If any redness, burning, itching, blistering or irritation is observed at any time throughout the test, do not use the product.
Squalane, Aqua (Water), Coco-Caprylate/Caprate, Glycerin, Sucrose Stearate, Ethyl Macadamiate, Caprylic/Capric Triglyceride, Sucrose Laurate, Hydrogenated Starch Hydrolysate, Sucrose Dilaurate, Sucrose Trilaurate, Polyacrylate Crosspolymer-6, Isoceteth-20, Sodium Polyacrylate, Tocopherol, Hydroxymethoxyphenyl Decanone, Trisodium Ethylenediamine Disuccinate, Malic Acid, Ethylhexylglycerin, Chlorphenesin.