The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is “Clinical formulations with integrity”. The Ordinary exists to communicate with integrity and bring to market effective, more familiar technologies at honourable prices. The Ordinary is a brand from DECIEM. All DECIEM products, across all brands including The Ordinary, are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal tar dyes, formaldehyde, mercury, oxybenzone. If you have questions about any ingredient that we use, please reach out to us and our lab will provide a response. DECIEM does not test on animals and does not pay others to do so. For this reason, none of our brands are sold in mainland China since such sales require animal testing for registration purposes.
The Ordinary range of Mineral UV Filters formulas’ offer SPF protection along with antioxidant, hydration, and anti-irritant support.
The Mineral UV Filter formulas avoid the use of any nanoparticles. Instead, a refined dispersion of micronized ZnO and TiO2 in flexible, high-volatility, non-comedogenic silicones allows the formulations to remain extremely lightweight by optimizing the amount of the blocking agents. Our formulation uses mainly ZnO for its protective effects (because in addition to reflecting/refracting light, ZnO is actually also able to absorb UV rays without creating oxygen radicals) and the supporting TiO2 that it contains is only in rutile form (no anatase form of TiO2 is used at all since it’s an aggressive producer of free radicals).
The technologies shared in Mineral UV Filter Formulas’ are:
Bio-Active Antioxidant Network
A potent combination that scavenges and neutralizes free radicals, minimizes the intensity of UV radiation penetrating the skin, visibly protects biological membranes and supports the skin response to UV exposure.
A unique blend of hygroscopic molecules with Multi-layer coverage providing both short and long-term hydration and also naturally increases skin’s own capacity to hold water.
Skin Identical Lipids
Lipids that visibly restore the compromised barrier and prevents transepidermal water loss (TEWL).
Rich in flavanones, anthocyanins, and minerals, this active technology helps to calm stressed skin, acting almost immediately.
HOW TO USE
Shake well before use. Apply to face liberally and evenly 15 to 20 minutes before UV exposure. To maintain protection during continued UV exposure, reapply every 2 hours or after material water exposure, towel-drying, swimming, or extensive perspiration. Use a water-resistant sunscreen if swimming or sweating. Suitable for all skin tones. For use on children less than 6 months of age, consult a physician prior to use. Keep out of eyes. Rinse with water to remove. If irritation occurs, cease use and consult a physician. Use only as directed on unbroken skin. Patch testing prior to use is advised. Keep out of reach of children. If swallowed, get medical help or contact a Poison Control Center right away. For external use only. Protect the product in this container from excessive heat and direct sun. This product helps prevent sunburn. Sun Protection Measures: Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures including: • limit time in the sun, especially from 10 a.m.-2 p.m.; and • wear long-sleeved shirts, pants, hats, and sunglasses.
Patch tests are an easy way to help predict if you may experience a negative initial reaction to a new product. It is recommended to perform a patch test before incorporating any new product into your regimen. We have outlined a general method for conducting your own patch test below based on the type of product.
Apply a small amount of the product onto a clean area of skin on the upper forearm.
Keep the area dry.
If the product has a specified duration of use, rinse off after this time has elapsed. Otherwise rinse off after 24 hours.
If any redness, burning, itching, blistering or irritation is observed at any time throughout the test, do not use the product.
Aqua (Water), Cyclopentasiloxane, Zinc Oxide, Titanium Dioxide, PEG-10 Dimethicone, Glycerin, Helianthus Annuus Seed Oil, PEG-9 Polydimethylsiloxyethyl Dimethicone, Hexyl Laurate, Polyglyceryl-4 Isostearate, Caprylic/Capric Triglyceride, Dimethicone/PEG-10/15 Crosspolymer, Astaxanthin, Disodium Uridine Phosphate, Ethyl Ferulate, Rosmarinus Officinalis Leaf Extract, Tasmannia Lanceolata Fruit/Leaf Extract, Haematococcus Pluvialis Extract, Picea Mariana Bark Extract, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Sodium PCA, PCA, Sodium Lactate, Glucose, Maltose, Fructose, Trehalose, Urea, Allantoin, Sodium Hyaluronate, Linoleic Acid, Oleic Acid, Phytosteryl Canola Glycerides, Palmitic Acid, Stearic Acid, Isochrysis Galbana Extract, Lysolecithin, Lecithin, Triolein, Pentylene Glycol, Dipropylene Glycol, Polyglyceryl-10 Oleate, Polyglyceryl-5 Trioleate, Polyglyceryl-10 Stearate, Tocopherol, Alumina, Citric Acid, Trisodium Ethylenediamine Disuccinate, Sodium Chloride, Sodium Hydroxide, Phenoxyethanol, Chlorphenesin.