The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is “Clinical formulations with integrity”. The Ordinary exists to communicate with integrity and bring to market effective, more familiar technologies at honourable prices. The Ordinary is a brand from DECIEM. All DECIEM products, across all brands including The Ordinary, are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal tar dyes, formaldehyde, mercury, oxybenzone. If you have questions about any ingredient that we use, please reach out to us and our lab will provide a response. DECIEM does not test on animals and does not pay others to do so. For this reason, none of our brands are sold in mainland China since such sales require animal testing for registration purposes.
This water-free solution contains a 5% concentration of an advanced retinoid active complex called Granactive Retinoid that has been shown to offer better results against multiple signs of aging than retinol without any of the irritation and drawbacks common with retinol. Granactive Retinoid, an active technology from Grant Industries, is a solubilized system of Hydroxypinacolone Retinoate, a highly-advanced form of retinoid which is, in fact, a non-prescription ester of all-trans direct retinoic acid that offers a multi-fold better effect against signs of aging than retinol, retinyl palmitate and nearly all other forms of non-prescription retinoid.
This product uses next-generation retinoid active technologies which have been shown to achieve better reduction in signs of aging than retinol without irritation. These technologies cannot be compared directly with retinol itself in terms of concentration because they include a different retinoid molecule, in a similar way that Retinol cannot be compared with Retinoic Acid in terms of concentration.
Caution: Retinoids can make the skin more sensitive to UV radiation. Sun protection is particularly important when using retinoids. This product must not be used in conjunction with other retinoids including retinol or retinoic acid. This product is not a treatment for acne. Acne-prone skin may experience a temporary increase in acne during the first few weeks of using any form of retinoid including those used in this formulation.
Note: When pregnant or breastfeeding, it is recommended to avoid any skincare products containing retinoids such as formulations with Granactive Retinoid or Retinol.
HOW TO USE
Apply a small amount to face in the PM as part of your skincare regimen, after water-based serums but before heavier treatments. Do not use with other retinoid treatments. Avoid unprotected solar exposure. If irritation occurs, cease use and consult a physician. Use only as directed on unbroken skin. Patch testing prior to use is advised.Keep out of reach of children. Refrigerate after opening
Squalane, C12-15 Alkyl Benzoate, Bisabolol, Dimethyl Isosorbide, Caprylic/Capric Triglyceride, Simmondsia Chinensis (Jojoba) Seed Oil, Hydroxypinacolone Retinoate, Solanum Lycopersicum (Tomato) Fruit Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydroxymethoxyphenyl Decanone.
Our formulations are updated from time to time as part of our commitment to innovation. As such, the ingredient list shown here may vary from the box of the product depending on time and region of purchase.