The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is “Clinical formulations with integrity”. The Ordinary exists to communicate with integrity and bring to market effective, more familiar technologies at honourable prices. The Ordinary is a brand from DECIEM. All DECIEM products, across all brands including The Ordinary, are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal tar dyes, formaldehyde, mercury, oxybenzone. If you have questions about any ingredient that we use, please reach out to us and our lab will provide a response. DECIEM does not test on animals and does not pay others to do so. For this reason, none of our brands are sold in mainland China since such sales require animal testing for registration purposes.
Alpha Arbutin reduces the looks of spots and hyper-pigmentation. It’s used at a high 2% concentration versus a standard concentration of 1% and supported with a next-generation form of Hyaluronic Acid for enhanced delivery. Alpha Arbutin is much stronger in effect than Arbutin or Beta Arbutin.
Note: Alpha Arbutin is extremely sensitive to degradation in the presence of water if the pH of the formulation is not ideal. The pH of this formula is approximately 4.9 which is shown to be the most suitable pH to minimize degradation of Alpha Arbutin.
HOW TO USE
Apply a few drops to face in the AM and PM as part of your skincare regimen. Use sun protection in the AM. If irritation occurs, cease use and consult a physician. Use only as directed on unbroken skin. Patch testing prior to use is advised. Keep out of reach of children.
Patch tests are an easy way to help predict if you may experience a negative initial reaction to a new product. It is recommended to perform a patch test before incorporating any new product into your regimen. We have outlined a general method for conducting your own patch test below based on the type of product.
Apply a small amount of the product onto a clean area of skin on the upper forearm.
Keep the area dry.
If the product has a specified duration of use, rinse off after this time has elapsed. Otherwise rinse off after 24 hours.
If any redness, burning, itching, blistering or irritation is observed at any time throughout the test, do not use the product.
Aqua (Water), Alpha-Arbutin, Polyacrylate Crosspolymer-6, Hydrolyzed Sodium Hyaluronate, Propanediol, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Lactic Acid, Trisodium Ethylenediamine Disuccinate, Ethoxydiglycol, Phenoxyethanol, Chlorphenesin